Philips Electronics will for the first time embark on a road show in Ghana aimed at driving growth in Africa through the introduction of innovative healthcare and lighting solutions for local markets.
Royal Philips Electronics of the Netherlands, a diversified health and well-being company, focused on improving people’s lives through meaningful innovation.
It has been active in Africa for over a century, and has committed to an aggressive investment plan to significantly increase its business footprint in the coming years based upon locally relevant products and innovations that address the needs of the growing African population.
Ronald de Jong, Executive Vice President and Chief Market Leader at Philips was quoted in a press statement as saying, “We are committed to building a long-term sustainable business footprint in Africa”.
He said, “Growth in sub-Saharan Africa is projected to be around 6% in 2012 and our ambition is to gain a strong presence in this continent by building on local talent and organizations, setting up distribution and route to market and above all, by developing solutions and innovations which are relevant for the local needs.”
The first Philip Cairo to Cape Town road show was organized in 2010 and the 2012 version covers 12,000 kilometers across eleven countries and seventeen cities across the continent.
During the road show, the Philips team will showcase its new innovations and continue to engage with customers, governments, NGOs and media on topics relating to key challenges facing Africa at present.
Some of these challenges include: Mother and Child Care, Women’s Healthcare, energy efficiency, solar lighting solutions as well as clinical education and training.
A statement issued by Philips stated that the woman and child care programme focuses on supporting the United Nations Millennium Development Goals (MDGs) aimed at reducing child mortality rates and improving maternal health.
“Philips provides a broad range of ultrasound, monitoring, clinical informatics and patient care solutions needed to care for mothers and children: from pregnancy, labor and delivery, to postnatal, neonatal and pediatric care, and the transition to home,” the statement said.
During the road show Philips also highlights the benefits of LED lighting, which offers solutions to some of the key issues and opportunities Africa faces today: energy efficiency, climate change, resource scarcity, safety in cities, productivity in offices, and an enhanced sense of health and well-being.
The New LED technology, when combined with the latest solar and battery developments, can also provide good quality practical light for rural areas where more than 500 million Africans currently live without electricity.
Philips would be promoting its new solar powered LED Street and Area lighting solutions which offer cost effective and reliable illumination.
A pan-African soccer tour under solar-powered LED floodlights is also planned to highlight these developments.
“We have already been in Africa for many years and have a strong installed base of our equipment, but we strongly acknowledge the benefits of dialogue during this road show and the need for our company to listen to the local market and understand how we can adapt our products to better serve this continent,” said Ronald de Jong.
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