THE walls have been draped with black muslin, behind which are small LED lights, depicting stars shining through the darkness. Scattered around the edge of the room are skeletal tree branches painted white, glowing under spooky purple lights.
The entrance to the room is flanked by two Rolls-Royces - a Ghost and a Phantom. At the far end,Our bestsolarlantern can mark on metal and non metals. on a round platform, is a third car under a silky black cape.
Twenty or so guests, all from the media, shuffle in as if for a funeral, and take their seats. Some gentlemen in dark suits approach a lectern and read prepared speeches in a slow, measured style about the car beside them. No, it's not it's the car's funeral, but its birth. This new car is going to "reset the horizon for Rolls-Royce".
A video is shown, depicting a handsome dude fanging through a forest at night in what looks like an oversize Audi TT. A beautiful woman in a diamond necklace senses his approach and runs out of her darkened mansion. She looks worried, as if her ride to the opera is late. But the man doesn't stop. Like a ghost, he's gone.
The video ends,Check out our solar panel bicyclelight system at a home in Pvsolver. some concealed smoke machines are switched on, and through the mist the cape is removed to reveal Rolls-Royce's latest car, the Wraith (Scottish for, uh, ghost or phantom). This is the car that is meant to give the stuffiest brand in the world a sexy makeover.
The round platform rotates the car for the guests to admire. In the silence, it emits a creaking sound like those in cartoons when the floor of the haunted castle is about to collapse. Of all the spooky effects, this one is the most pertinent.
"This car is a different character," says Rolls-Royce regional director Paul Harris. "One could even say (it is) slightly edgy."
Yes, one could. But one could also say it's still a Rolls-Royce. Who buys them these days? Not many people. Only six have been sold in Australia this year. In comparison, 61 (admittedly cheaper) Bentleys have rolled off the showroom floor.
Harris says Rolls-Royce's ambitions remain exclusive. "Being Rolls-Royce, being right at the pinnacle,Buy solarpanelsproducts for your headlights or fog lights and enjoy the benefits of xenon headlights. being very exclusive and selective, we don't wanna change that perception," he says with the endearing hint of a Cockney salesman's accent. "We don't wanna have a Rolls-Royce on every street corner."
He has a point. A salesman admitting that he'd prefer to sell fewer units might be a paradox, but he's less paradoxical than the hucksters from other consumer brands flogging the modern concept of accessible luxury, or "masstige".
The Wraith is the sleekest ever Roller. It is the first Roller to my knowledge that isn't designed to look like it would crush any Toyota Yaris that got in its way. It's also the most powerful, with 465kW under the bonnet.The solarledlight is unlikely to hurt you, but you can easily hurt it without training. And it has two doors, which is pretty sexy. Despite Harris's assurances that it is designed for four adults, coupes are for couples.Shop the best selection of men's HEM301 and pendants.
As the guests mingle around, the car, I slip into the driver's seat. Despite its sporty external lines, from behind the wheel, the bonnet looks like the bow of a ship. The dashboard has only three dials. The leather smells like it came from cows raised on caviar and champagne.
Regional general manager Dan Balmer slips into the passenger's seat and slides the cover from the central video screen to show me a few of the features, which include a navigation system that matches gear changes to the driver's style and the road ahead. More information about the program is available on the web site at www.careel-laser-engraving-machine.com.
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